As 2014 was the horse year in Chinese culture, Jockey Club would like to use a famous Chinese horse painting as the theme for this seasonal promotion. However, Chinese painting is in black and white only and black & white is an unfortunate colour combination in Chinese culture. So we come with an idea using western water colour to create the festive and happy mood throughout out the design.
Design Agency: Orijen  | Client: Jockey Club
Creative Director: Julia Brown / Design Director: Jan Adams / Designer: Teresa Lee
(Project that I worked on while I was a designer at Orijen)

You may also like

Wedding Invitation
Creative Direction, Print Design, Typography
Lantern CNY
Graphic Design, Packaging, Print Design
InterContinental Hotel Noodle Menu
Editorial Design, Graphic Design, Illustration
Horoscope Calendar 2014
Illustration, Print Design, Typography
Ballet Wonderland
Animation, Illustration, Web Design
Zoey Chin Beauty
Branding, Fashion, Web Design
EFC Leaders Conference
Advertising, Branding, Typography
Why the Sky is Blue - Gallery Show
Graphic Design, Advertising, Packaging
Printing & Packaging Fair Invitation Card
Graphic Design, Print Design, Typography
New World Development Calendar 2016
Graphic Design, Print Design, Typography
Back to Top